In 2020, I undertook the challenge of leading the Facebook Assistant team to establish a unique identity, brand, and design system for the Assistant, spanning various platforms such as Portal, Oculus, and the innovative RayBan Stories devices.
Simplifying Facebook Ads for Dealerships
As the lead product designer for the Autos team at Facebook, I spearheaded the development of features aimed at addressing the diverse pain points auto dealerships face in their advertising efforts on the platform. The culmination of this effort is the Automated Inventory Ads project, a response to the industry’s reliance on sales personnel for […]
Scaling Auto Dealership Advertising on Facebook
At the crossroads of automotive inventory and dynamic advertising, our team embarked on a transformative journey to empower auto dealerships to effortlessly showcase their ever-changing inventory on Facebook, Instagram, and websites. Introducing our groundbreaking Partner Integration Service with CDK and Facebook Ads Manager. The Challenge: Auto dealerships boast a diverse array of vehicles, from sleek […]
Meeting Ready Concept
Ready was a concept the FindIt Team created for the 2013 Dreamforce Hackathon, hosted by Salesforce. It was an attempt for us to learn more about the Salesforce platform, which we were looking at either integrating with for FindIt, or pivoting towards a new direction. We were finding many of our power users were utilizing […]
Big City Blues
Big City Blues was a interesting project, creating a website for a Blues Dance school. Sara Cherney, a friend I have known for a number of years, approached me with the prospect of creating the identity and website for her new school, a spin off of Big City Swing. Blues dance is a Chicago tradition, […]
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