In 2020, I undertook the challenge of leading the Facebook Assistant team to establish a unique identity, brand, and design system for the Assistant, spanning various platforms such as Portal, Oculus, and the innovative RayBan Stories devices.
Simplifying Facebook Ads for Dealerships
As the lead product designer for the Autos team at Facebook, I spearheaded the development of features aimed at addressing the diverse pain points auto dealerships face in their advertising efforts on the platform. The culmination of this effort is the Automated Inventory Ads project, a response to the industry’s reliance on sales personnel for […]
Scaling Auto Dealership Advertising on Facebook
At the crossroads of automotive inventory and dynamic advertising, our team embarked on a transformative journey to empower auto dealerships to effortlessly showcase their ever-changing inventory on Facebook, Instagram, and websites. Introducing our groundbreaking Partner Integration Service with CDK and Facebook Ads Manager. The Challenge: Auto dealerships boast a diverse array of vehicles, from sleek […]
Activity Program at Weight Watchers – Phase 2
Lessons Learned from Updating the Activity UI With the successful launch of an updated UI and interaction model for Weight Watchers Activity program, the team and I had learned some important lessons about our members and how they viewed and interacted with being active in their daily lives. Some of the key points we now […]
Activity Program at Weight Watchers – Phase 1
The Setup I joined Weight Watchers in 2016 as their Product Design Manager just after their launch of an update to their food tracking program. The updated program included a newer section to WW where members could track their exercise and activity, and if they wanted, swap earned “FitPoints” for more food or “Smart Points”. […]
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