The Orbitz iPhone App was the first major iOS app I have had the opportunity to design. Working with fellow designer Dan Gentle, we endevored to create a unique iPhone travel agency experience, allowing future vacation seekers to book flights, hotels, and rent cars from their phone. We both took the process from basic sketchs, through wireframes and prototypes, and finally finishing touches and polish using Photoshop. Through countless iterations, flow analysis, and user testing we arrived at our unique full service travel app.
I was tasked as the lead designer for our flights section, which historically has been our highest volume search. We wanted an experience that would not only be informative, but also intuitive, with the ability to shop and compare, and confidently choose flights that met our most fickle users demands. Spending several weeks on sketching, wireframing, and prototyping several iterations of the flow and designs, I was able to create an app path and flow that was intuitive to users, and able to increase the amount of conversions and bookings we had compared to traditional mobile solutions.
The app has been well received by the public and media, having a healthy and steady 4.5 rating, as well as recieving the coveted Apple Editors Choice feature placement, as well as being inducted in to Apple’s Hall of Fame, an honor bestowed only to 32 other apps of several hundred thousand.
“much easier booking of flights, hotels and rental cars”
– Chicago Tribune
“An easy app for booking flights — anytime, anywhere. I travel a lot for work. When I’m not working, I travel a lot for me.”
– Ryan Reynolds
With a decent amount of features and an outstanding UI, this application is undoubtedly one of the best ways you can book flights on your iPhone, iPod touch or iPad – The AppleGoogle